24% said they were not interested in WWII, with some specifiying the fact they didn't enjoy the previous WWII Call of Duty game. 34% of respondents said they didn't buy Vanguard because they had grown tired of the franchise or needed a break from it. The next biggest issue was the sheer number of Call of Duty games that have come out in recent years. And indeed, it turns out there were many reasons fans didn't go for Vanguard this year. So being 'busy with other games' can't have been the only challenge for Call of Duty. The latest Pokémon releases have performed exceptionally, for example.
However, we have had exceptions this year. And the idea that gamers are happy with what they've got may explain the declines there, too. In fact, 14% said that they didn't buy Vanguard because they were happy playing Call of Duty's free service-based game, Warzone.Ĭall of Duty isn't the only new game this year to see a drop games like Battlefield and Far Cry also struggled.
WHEN DID CALL OF DUTY 3 COME OUT PLUS
With plenty of free service-based AAA shooter games on the market, plus access to older games through subscription services, it's logical these would have a knock-on effect on new AAA releases eventually. And the biggest response was that they're simply busy playing other games, with 55% of respondents telling us this. We allowed respondents to give multiple answers to this question. So what about the 79% who didn't? What put them off? Out of the 671 people we spoke to, 284 people said they have bought a Call of Duty game in the last five years, and out of those, just 59 (21%) said they bought this year's Call of Duty Vanguard. We teamed up with our friends at EGX and PAX to speak to an audience of hardcore gamers across the UK and US. The theorising got a bit too much, and eventually we decided: Why not just ask the gamers? Are service-based games and subscriptions like Game Pass harming sales of new games? Was it just nobody wants a World War II game? Is Call of Duty boring now?
Us in the nerdy number community have been sending emails, chatting on Discord and whispering in bars about what might be happening.
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WHEN DID CALL OF DUTY 3 COME OUT SERIES
Indeed, in the UK it is the weakest launch for the series in over a decade.Ĭall of Duty isn't the only game to see slower-than-usual sales in 2021, so what's going on? The latest charts data coming out of the UK and Europe shows that Call of Duty: Vanguard sold significantly fewer units at launch than its predecessor, Call of Duty: Black Ops Cold War.
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